Apple acquires artificial intelligence startup with $ 200 million


Apple acquired a company Emerging AI, based in Seattle, which specializes in tools that allow AI to work on regular and everyday devices, instead of working in the cloud, as this company’s technologies can allow Apple to bring highly-developed AI programs to future iPhone phones with ease.

As usual, Apple said, commenting on its acquisition of this company: “Apple buys smaller technology companies from time to time, and we do not discuss our purpose or our plans in general.” However, the goal of this acquisition is to obtain a tool to identify objects and people in the image using a program on phones Iphone.

According to the site GeekWire The American company, Apple spent between 200 million dollars to buy a company Of AI, which emerged from the Allen Institute of AI, created by Paul Allen, founder of Microsoft, the same amount that Apple also spent in exchange for the acquisition of Turi, Which is another AI company bought by Apple in 2016.

In the past few years, Apple has also acquired a company For self-driving, along company Silk Labs Focusing on privacy, and PullString For smart sound technologies.

Competitors like Google and Facebook use acquisitions of smaller companies to expand their AI and talent technology talent often, and Facebook recently spent between $ 500 million and $ 1 billion on laboratories CTRL Emerging, and although Google may be at the forefront when it comes to AI, the new acquisition of Apple on It could give the American company, specifically iPhones, a strong boost in this area.


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