Websites operating in Europe are supposed to follow the rules of the GDPR law that allow consumers to unsubscribe from tracking “cookies” However, most of them make it “difficult” to refuse all tracking rather than accept them, according to a new study called Dark Patterns It was done after the GDPR law was applied, by researchers from Massachusetts Institute of Technology, University of California, and Aarhus University, and in fact, the team wrote that 11.8% of the 10,000 sites examined “meet the minimum requirements that we have identified according to European law” “.
According to the American engadget website, the websites use a variety of methods to bend the rules of the European Union and make it difficult for consumers to cancel the subscription, they were assisted by the so-called approval management platforms (CMPs) such as QuantCast, Cookiebot and TrustArc, where these companies create popups to match files “Cookies” that are supposed to appear when arriving at a location in the European Union.
Perhaps the most common way for websites to bypass EU laws is tacit approval, and about 32.5% of the sites examined use them, and this system assumes that the user accepts cookies by simply visiting or scrolling on a website or not responding to a popup approval window, but This raises important questions about adhering to the concept of data protection by design in GDPR law. ”
Also, most sites make denial of tracking more difficult than it can be, either by not having a “reject all” button, or making the user press multiple times to find it, and at the same time, the researchers said “at the same time, the” accept all “button has not been buried In a second layer. (“This dark style design” is where the study obtained).
Another issue is the large number of tracking devices that websites use that makes it difficult for users to become aware enough to give clear consent, that number ranged between 58 and 542 sellers, according to the team.
Researchers have also found that these policies make users more likely to choose rather than track, for example, the absence of an unsubscribe button on the first page increases the approval of cookies by up to 23 percent, while their availability reduces approval by They range from 8 to 20 percent, and they say this violates the GDPR’s rules stating that approval must be given “freely”, because a bold pattern model can lag more than 40 percent from a user’s consent.