Industry sources said on March 17 that the latest flagship smartphone collection from Samsung is expected to have lower sales than its predecessor (Galaxy S10), and another market observer said: “Samsung has radically reduced demand for the S20 parts.”
Samsung usually changes its strategy after monitoring sales for the first three months of the year, and the company’s sales from the Galaxy S10 lineup were very good in the first three months of 2019, but decreased in the second quarter.
Samsung expected Galaxy S20 Plus sales to be the most among the new Galaxy S20 lineup, but this prediction was not correct, as most of the initial orders went to the Galaxy S20 Ultra, and a market observer said: “Initial orders increased (Galaxy S20 Ultra) to more than 50 percent of the total size. ”
A source close to the market said that Samsung asked for more units of the smartphone camera (Galaxy S20 Ultra) to keep up with the unexpectedly high demand, as the device features a main lens with a 108-megapixel lens and a 100X digital zoom.
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The same thing happened last year as well, as the flagship Galaxy S10 Plus overcame the Galaxy S10 in terms of popularity among users, despite the company’s expectations that sales of (Galaxy S10) will be the most among the new lineup models.
In addition to the emerging crisis of the Corona virus, Samsung must also tackle new smartphones that will be launched by its competitors, such as Huawei, in the latter half of the year.
Samsung launched the Galaxy S20 lineup in 20 countries on March 6, including South Korea, and is supposed to reach 130 countries by the end of this month.
It is noteworthy that sales of the Galaxy lineup decreased since 2017, as the company sold more than 40 million phones (Galaxy S5) in 2016, but sales of the Galaxy S8 lineup decreased to 38 million units in 2017, while Samsung sold 32 One million units of the (Galaxy S9) lineup in 2018 and 36 million units of the (Galaxy S10) lineup in 2019.