The echo of the country: Cottonil stops the controversial “son of neighbors” announcement: We strive for public taste


The board of directors decided CottonilThe exhibition of the company’s advertising campaign was suspended in Ramadan 2020, in which the artist Mays Hamdan participated.
The decision came after the propaganda campaign sparked controversy on social media.

Basil Smakia, Chairman of the Board issuedCottonil“A statement clarifying some things.

The statement said: “In keeping with the uproar over the recent announcement by Cottonel,” the son of neighbors, “and given that we always take into account the tastes of the viewers for the advertising material we offer to promote our products and to stop the controversy and satisfy the viewers in Egypt, we have decided to stop showing the advertisement for a period other than My name is on all Egyptian satellite channels. ”

The statement continued: “We affirm our keenness on public taste and noble Egyptian values, and we affirm our continued provision of everything appropriate for our authentic Egyptian society.”

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