Facebook is preparing to launch the “Instagram Reels” service in response to the Chinese “tik-tok” site.
The global launch of the service, which has been working on for more than a year, comes at a time when Tik Talk is facing direct criticism from Washington about its use of user data, and it also comes in the context of the strained relations between the United States and China.
According to a report by the American “NBC News” network, today, Friday, the new service, such as “Tik Tok”, allows “Instagram Reels” service for users to create and share 15-second videos, and install them on any choice from a wide range of music and sound pieces.
The service also allows users to borrow and re-integrate audio from other people’s videos, and users, as in the “Tik Tok” website, can watch their videos spread in the “Featured Videos” section of the most viewed videos.
The company “Facebook” launched the service for the first time in Brazil last November, then expanded its scope to include France and Germany, last month.
And last week, the company launched its new app in India, just days after India banned the site “Tik Tok” and more than 50 other Chinese applications, in light of privacy and security concerns.
Next, Facebook is slated to launch the service in the United States, the United Kingdom, Japan and Mexico, and nearly 50 other countries.
Users will be able to access the “Reels” service through a new icon that appears at the bottom of the screen on the Instagram platform, and videos created by the service will be published on the user’s “Instagram” page or “Instagram” search page for publicly available accounts.
The new service from “Facebook”, which already has about 3 billion users, may give the site an opportunity to stop the rapid spread of competing services.
This, and Facebook has previously sought to confront its competitors by simulating their services. An example of this is the Instagram stories service, which simulates a similar feature available on Snapchat.
Source: US “NBC News” + agencies