IKEA UAE, a member of Al-Futtaim group of companies, noted that the campaign to buy used furniture for resale, launched by the IKEA group, is not available in the UAE market.
A source from IKEA UAE said today, Thursday, in a statement to Al-Bayan, that the campaign that was launched in 27 countries around the world does not include the UAE.
The Swedish “IKEA” giant group in the field of installable furniture announced yesterday the launch of an unprecedented campaign to buy and sell used furniture, as it seeks to transform its business model into a recycling economy.
This campaign, entitled “Payback Friday”, which is held on the occasion of the annual marketing day known as “Black Friday”, allows customers to obtain a voucher worth up to half the price of the basic commodity, according to the company “Ingka”, which manages Nearly 90% of IKEA stores are worldwide.
The campaign, which is being held for the first time, is scheduled to take place between November 24 and December 3, 2020.
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