Sunday 25 October 2020
I wrote – Mona Al-Moji:
Photography – Alaa Ahmed:
Today, Sunday noon, 25 October, the festival plaza witnessed the signing of a cooperation protocol between Gemini Africa – a subsidiary of Orascom Group – and the TikTok platform, in the presence of Eng. Naguib Sawiris, on the sidelines of the fourth edition of the El Gouna Film Festival.
Sherine Majoura, responsible for strategic partnerships in the Middle East and Africa with the application of TikTok, said: “Very happy with this opportunity, and that we signed with Gemini Africa, especially at the El Gouna Film Festival,” noting that they are continuing to take serious steps in the media industry, expressing appreciation for the opportunity they got It is represented in the cooperation with Gemini Africa. She emphasized that the initiative will give young talents the opportunity to experiment how to become influential creatives.
Adly Touma, CEO of Gemini Africa, said: “Geminai from Orascom Group takes care of all the business of entrepreneurship. Training, investment and all possible effective channels in entrepreneurship. “
And Touma continued: “With Cinema El Gouna, we chose ten entrepreneurs to develop cinema, through technology, they showed, their projects, yesterday, in an event that was excellent, and we received a positive response, and three of the ten projects won, and it is planned to implement their ideas, and we will complete the journey with support. Film industry with technology in cooperation with Tik Tok. “
He pointed out that there is a question that some have asked about the relationship between the entertainment platform TikTok and Jiminay Africa?
The first is concerned with social media and the second is concerned with entrepreneurship. We decided to sign a strategic agreement in order to serve the cinema and support the film industry through the youth. “
And he continued, “Gemini Africa will be the arm of Tik Tok in the field of entrepreneurship, and Tik Tok will be our arm with Social Media.”
Engineer Naguib Sawiris said: “Young people always complain about the absence of the opportunity through which to offer their jobs or contribute, and if they come to them, they will not find support. This conviction supports and trains young people.”
He continued, “Tik Tok can be considered a short cinema, and through the El Gouna Film Festival, the opportunity will be given to young people, and for me this is the most important thing because they are the ones who will create the future, and God willing, it will be better than reality.”
The initiative comes within the framework of seeking to positively impact the ecosystem for entrepreneurship and supporting startups in various fields.