Apple sets a record for iPhone sales

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On Wednesday, Apple Inc reported quarterly holiday sales and profits that beat Wallstree’s expectations, as the new iPhone 5G devices helped push phone revenue to a new record and sparked a 57% increase in sales in China.

Apple shipped its iPhone 12 lineup several weeks later than usual, but an increasing number of models and new looks took advantage of pent-up demand for upgrades, especially in China.The company also recorded strong sales of Mac notebooks and iPads in the quarter, driven by customers who work. And they learn and play from home during a pandemic.

Apple’s revenue for the quarter ended December 26 rose 21% to $ 111.44 billion, earnings per share rose to $ 1.68 from $ 1.25, beating Wall Street targets, according to IBES data from Refinitiv, iPhone sales reached $ 65.60 billion and broke the record three years ago. Years.

CFO Luca Maestre told investors that year-on-year revenue growth is likely to accelerate in the second quarter of the current fiscal year and that gross margins are likely to be similar to the first quarter fiscal rate of 39.7%.

He also said that the company’s service sector revenues faced a difficult comparison with the previous year, when the epidemic led to increased sales, and that the annual growth in the company’s wearable sector will slow.

Apple shares are down 2.6% to $ 138.33 in after-hours trading in the aftermath of the report but have risen roughly 12% since Jan.15. an item.

Apple, the largest publicly listed company in the United States by market value, with a value of $ 2.4 trillion, thrived during a pandemic that forced it to close many of its stores, but pushed many consumers to buy or upgrade devices.

Apple CEO Tim Cook told Reuters in an interview that the company now has an active installed base of 1.65 billion devices, compared to 1.5 billion devices a year ago, and Cook also said that Apple now has an installed base of more than 1 billion iPhones, an increase of more than 900. One million devices that the company revealed recently in 2019.

China proved to be a strong market for iPhones, with overall sales there increasing 57% to $ 21.31 billion.

“We had two of the three best-selling smartphones in urban China,” Cook told Reuters in an interview, adding that “the developers in particular have set an all-time record in China.”

Mac hardware sales reached expectations of $ 8.68 billion, sales of iPads, services, and wearables topped Wall Street goals, iPad revenues amounted to $ 8.44 billion, and services business, which includes Apple’s new package of TV, music and cloud storage services, achieved $ 15.76 billion from Proceeds.

Cook told Reuters that sales of the Mac, iPad and iPhone 12 Pro devices all faced “supply constraints,” and said that “the semiconductor crisis caused constraints” but other areas of the supply chain also contributed to the restrictions.

Cook said Apple had 620 million paid subscribers on its platform, ahead of its goal of reaching 600 million subscribers by the end of 2020.

Mac sales reached forecasts of $ 8.68 billion. Sales of iPads, services, and wearables topped Wall Street goals.

IPad revenue was $ 8.44 billion, and revenue from the services business, which includes Apple’s new package of TV, music, and cloud storage services, was $ 15.76 billion.

Cook told Reuters that sales of the Mac, iPad and iPhone 12 Pro devices all faced “supply constraints.” “Semiconductors are very narrow,” he said, but other areas of the supply chain also contributed to the restrictions.

Cook said Apple has 620 million paid subscribers on its platform, ahead of its goal of having 600 million subscribers by the end of 2020.

The services sector also includes sales from the Apple App Store, whose billing practices have become a flashpoint for conflict with Fortnite’s creator Epic Games and whose privacy rules have led to a public dispute with Facebook Inc.

Apple’s wearables and accessories segment, which includes the Apple Watch and AirPods product lines, generated $ 12.97 billion in revenue.

In December, Apple released AirPods Max, a $ 550 wireless over-ear set of headphones extending shipping dates to months in the future within hours of the product launch. Cook said the AirPods Max supply shortage could continue into the company’s current fiscal second quarter.



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