Apple isn’t the only company affected by poor iPhone 12 mini sales


Report after report revealed that the 5.4-inch Apple iPhone 12 mini is selling poorly, and it appears that the compact phone only accounts for between 4 to 6% of iPhone 12 sales, and it seems that Apple is redirecting the components for the phone to other family members and may stop Make it fully finished by the end of the second quarter.

But the poor performance not only affects the iPhone 12 range, it also affects Samsung, as research firm Omdia says sales of OLED screens from Samsung Display fell 9% in January to 45 million units compared to the previous month due to lower sales of iPhone 12 mini, according to For The Elec website.

This does not mean that the smaller iPhone 12 model is the only culprit, as the report adds that it is normal for smartphone sales to be low in the early days of the first quarter, at the same time, it also indicates that the rigid supply of Samsung OLED to Chinese vendors remained strong in January, Solid OLED screens are cheaper than the flexible panels used in major phones such as the iPhone 12 and Galaxy S21.

Although orders for the iPhone 12 OLED are divided between Samsung, LG and BOE, Samsung provides the bulk of the panels and is also the only supplier for the iPhone 12 mini.

In total, 164 million smartphone panels (OLED and LCD) were shipped in January, Samsung ranked first, followed by BOE and Tianma, and Apple has been penalized twice by Samsung in the past two years solely for a shortage of OLED panel requests.


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