“We want a strong image, and we hope that it will accompany us in future successes,” Luis Rubiales, president of the Spanish Federation, said in an official statement.
And he continued, “The important thing is to know the reason for the change, that is one of several steps within our strategic plan, which many parts of the union participated in. Our brand had to move forward, with grace, elegance and simplicity, but also with strength.”
And he added, “We want it to be a milestone, and we hope that our new brand will accompany us in more important successes. The brands of our commercial teams and the men’s and women’s tournaments have made the union develop.”
And he concluded, “Everyone will dwell with it as if the logo was a king to create a strong image. I would like to remind everyone who are not with us today, that we miss you, we are football, we are the federation.”