With the increase in searches and inquiries about psychological, emotional and intellectual comfort on the “Google Assistant” and “Google Search” during the past year, interactive mechanisms have been developed in cooperation with certified experts in the field so that the “Google Assistant” can answer questions related to psychological and emotional comfort.
This initiative comes within the framework of Google’s cooperation with Safe Space, one of the institutions specialized in mental health in the UAE, which has worked with a team of experts to prepare a series of methods and methods to enhance psychological comfort, which the Google Assistant will rely on to answer related questions, in this way. Arabic speakers will now get reliable answers when they tell the Google Assistant that they feel sad, lonely, tired, fearful or angry, and many of these responses center around encouraging the user to seek expert advice if they feel anxious or afraid.
Google launched this new feature in response to recent data from Google Trends about the growing interest in psychological and emotional well-being across the region:
In Egypt, searches for psychological comfort reached their highest level in 10 years in May 2020 Globally, search requests in Arabic for “how to enhance my mental health” increased by 1.100% in the last five years from 2016 to 2021, and reached their highest level. In August 2020
Searches that included the word “attending specialist” reached a 10-year high in August 2020.
“Helping get information to the people who need it most is at the core of our goals at Google,” said Naguib Jarrar, Head of Consumer Products Marketing in the Middle East and North Africa at Google.
The collaboration with the Safe Space Foundation will provide the millions of individuals who use the “Google Assistant” in Arabic every day with expert-reviewed advice on psychological and emotional comfort. And all of us at Google appreciate everyone who has resorted to the Internet over the past year to learn more about how to improve psychological comfort, and we hope that the Google Assistant will help them. ”
In turn, Danny Hakim, one of the founders of Safe Space, said: “Given the overwhelming number of people trying to cope with difficult periods in their lives, I am happy that Google is trying to be part of the solution by providing them with information and methods to enhance psychological comfort through the Google Assistant service. The initiative will play an important role in raising awareness about psychological comfort in the region. Many of us still find it difficult to delve into these topics, and now there is a safe space to ask their questions.
Rola Najm, responsible for the “Google Assistant” in Arabic, commented, saying: “The Google Assistant is designed to help and delight Arabic speakers around the world. The commands that the Google Assistant receive are not limited to setting an alarm, playing music, or Hearing a joke, but many Arabic speakers tend to share their feelings of sadness, fear, and loneliness with the assistant, so we hope that these answers, which were formulated with a team of certified experts, will benefit and comfort everyone who uses the Google Assistant.
The Google Assistant can understand all Arabic dialects and respond in Modern Standard Arabic. The “Google Assistant” service uses the latest “machine learning” technology from Google to help millions of users around the world organize their daily tasks using their mobile phones.
Below are some answers from the Google Assistant about psychological and emotional comfort:
Phrase: I am sad / I am sad
Google Assistant Response: I read that writing down how you feel in a special notebook helps to better understand the feeling of sadness, and thus improves the ability to deal with it.
Sometimes shedding tears will clear the chest and ease the weight of sadness, if you feel the urge to cry, do not hold back the tears.
I’ve heard that walking with a close friend, or even calling a friend, can give you a burst of positive emotions.
Phrase: I am afraid / I am afraid
Google Assistant’s response: I read on the Internet that fear is the body’s natural reaction to danger or the belief that there is a danger, if the danger is not really present, there are simple practices that help calm these feelings, for example, deep breathing helps calm nerves within minutes.
I read that when experiencing unpleasant feelings, ask yourself: Will I benefit if I continue to feel fear or is it better to overcome it.