Nike is suing the “MSCHF” art shoe group in Brooklyn for releasing a controversial pair of shoes known as “Devil Shoes”, which contains a drop of real human blood in its sole.
The new pair of training shoes, which costs $ 1,018, is made using a modified Nike Air Max 97 shoe model, with an inverted cross and a five-pointed star, and some verse words from Luke 10:18.
MSCHF released 666 such pairs on Monday, in association with rapper Lil Nas X, and says they all sold out in less than a minute.
Nike says there has been a violation of its trademark.
The MSCHF group unveiled black and red shoes of this type on Monday, in conjunction with the release of the singer’s latest song, which first appeared on YouTube last Friday.
In the music video, the rapper is seen undressed on a pole sliding from “heaven” to “hell”, wearing a new pair of training shoes on his feet.
The pictures and shoes refer to the Bible verse Luke 10:18, “And he said to them: I saw Satan fall like lightning from heaven.”
Each shoe of this type has some of the advantages of Nike shoes, and contains 60 cubic centimeters of red ink and one drop of human blood donated by members of the art group.
The sports shoe giant said in the lawsuit, which brought it to court in New York, that it neither approved nor authorized the Devil’s shoes.
Nike is asking the court to ban the MSCHF group from selling shoes and from using the famous Swoosh design brand.
The company adds in the lawsuit: “MSCHF and the unlicensed Devil’s shoes are likely to cause confusion in the market and create a false association between MSCHF and Nike’s products.
In fact, there is already evidence of significant market confusion, including calls to boycott Nike in response to the launch of the Devil’s shoes from the MSCHF group, based on the misconception that Nike authorized or approved this product, she said. .
The lawsuit cites a tweet by a tweet with a large number of followers on social media known as “The Saint” last Friday, and raised the ridicule of the upcoming release of the shoes and its propaganda on social media and the media in the United States.
Some conservatives, including South Dakota Gov. Christy Noem, and some followers of religions, criticized the controversial design of the shoes, and also criticized the singer Lil Nas X and the group “MSCHF” on Twitter.
Singer Lil Nas X responded to the governor and other critics on Twitter, and to Nike’s suit with some tweets Monday.