But the amount of hype the Clubhouse made in its relatively short life is not commensurate with the number of users it has acquired, according to TheNextWeb, but expectations indicate that it is growing exponentially in the short period of time that it has appeared during which it is likely that the number of downloads reaches more than 100 million downloads.
And while Clubhouse is a social network where members get to talk and hear, a remarkable amount of conversation and interest is actually happening outside of the app itself.
But what distinguishes the conversations throughout the app is that it has many prominent members such as Elon Musk, Mark Zuckerberg, Oprah Winfrey, Kanye West and Drake, which gives it a lot of leverage and momentum.
Clubhouse may have opened its doors about a year ago, but a digital queue looks like it never ends. If your name is not reserved, you will not be able to use it even if you download the app, the best thing you will do is put you on the waiting list unless you are invited directly.
The Clubhouse has made everyone want to participate without the clubhouse spending huge money on marketing. This type of hype usually costs millions of marketing dollars to achieve.
The Clubhouse’s reliance on referrals also means it is able to attract the right type of member into the right types of constituencies – a key component to creating FOMO.
It’s really that simple: If there is a product or service worth talking about, people want to tell their friends. By increasing its membership as well as a referral-based model, the Clubhouse taps into existing networks of friends, families and colleagues.
People who really trust each other and know each other’s tastes, likes, and dislikes.
This means that when your friend recommends a product, you will find yourself wanting it even before clicking on that link.
Referrals can save you millions
If the company has a good product or service, customers will want to refer their friends. You just have to give them a reason for the referral and make it easy for them to do so. If you do it right, you can save millions in marketing.
The amazing success of Clubhouse shows the true power of referral marketing as well as its simplicity. By contrast, countless companies have spent millions on ads trying to build that kind of trust when all they needed was asking their customers to refer their friends.
It’s now easier than ever to follow the likes of Clubhouse and Google – so easy-to-use marketing tools have made launching a referral program simple and affordable, so there’s really no reason not to give it a try.