YouTube: new feature ‘may end traditional ads’

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  • Christine Creedel
  • Technology correspondent

YouTube logo on a phone screen

Photo released, Getty Images

YouTube will discover the items featured in the videos, and create a list of relevant products for you to purchase.

The suggestions will appear automatically as viewers scroll through the platform.

This technology will allow users to identify the products that appear in the video and search for relevant content on the site.

The feature is currently only being tested on some users in the United States, but experts say it could make a “huge” change in the advertising industry.



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