Tim Cook: That’s why Apple is trying to use augmented reality


Apple CEO Tim Cook rarely provides details about undisclosed products, but he did provide some hints about Apple’s thinking in augmented reality and cars in the New York Times.

And when it comes to augmented reality, Cook agreed that the technology is “extremely important” to Apple’s future and said it could be used to improve conversations, according to the Verege.

Cook said he envisions the use of augmented reality in health, education, retail and gaming.

There have been rumors that Apple has been working on an augmented reality headset for years, and the latest leaks indicate the possibility of a mixed reality device launch next year.

AR features are already available on iPhone and iPad, but apart from some Snapchat filters, augmented reality isn’t all that is widely used yet.

And the leaks from Apple have made it unclear whether the company is developing self-driving technology that it can license to other companies or whether Apple plans to develop an entire car on its own, Cook’s recent comments suggest assuming the project is paying off.

“We love to integrate hardware, software and services and that’s what we like to do, and we like to have the basic technology around that,” Cook said.

Cook referred to “independence” as “essential technology” and said that there are “a lot of things you can do, including robots.”


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