Australian company signs Google and Facebook deals

0
2



Australian TV and Newspaper Seven West Media Ltd signed multi-year content deals with Facebook and Google as strict new media laws enabled the industry to secure new revenue streams and adapt to the internet age.

The top-rated free broadcaster and publisher of Perth’s major Metro newspaper said on Monday that it would provide content to Alphabet’s News Showcase for five years and a similar product on Facebook for three years. Terms of the deals were not disclosed.

The arrangements mean that US “Big Tech” platforms are now committed to paying two of Australias three largest traditional news outlets for content, which marks a shift nearly two months after they pledged to leave the country due to laws that force them to pay for links that attract traffic to websites. Their web.

“These partnerships have been made possible through the introduction of the Media Bargaining Act,” James Warburton, CEO of Seven, said in a statement, referring to the law that gives the government the power to intervene if local media companies cannot reach an agreement with a large internet network, adding : “It supports our sustainability and enables us to continue building our digital platform.”

Several smaller Australian media outlets, including the state-owned Australian Broadcasting Corporation, have signed deals with Google or said they are open to making deals with Facebook, which banned all third-party content in Australia for a week in February to protest the laws.



LEAVE A REPLY

Please enter your comment!
Please enter your name here