Facebook continues its campaign against Apple’s iOS 14 privacy updates, adding a notification within its iOS app telling users that the information it collects from other apps and sites can “help keep Facebook free.”
A similar message is seen on the Instagram app for iOS, and Facebook is the parent company of Instagram.
Technology researcher Ashkan Soltani first noticed the new pop-up notifications, but a Facebook spokesperson directed a blog post from last week detailing the update, according to the verege.
The company refers to the notifications as “educational screens,” and said it has provided “more details about how it uses data for personalized ads,” according to Dan Levy, Facebook’s vice president for advertising and business products, blogging that this version of iOS requires that we ask permission to track some data. Of these devices to improve ads. ”
The blog notes to learn how to restrict the use of this information if you do not turn on the setting of this device. We use the information received about your activity from other applications and websites in order to show you more personalized ads, help keep Facebook free, and support companies that rely on Ads to reach their customers.
New subscription requirements in the latest iOS 14 releases, including iOS 14.5, require developers to obtain explicit consent from device owners to allow IDFA (Advertiser Identifier) sharing and collection across apps.
Under Apple’s new policy, app developers are still able to use other information that a user provides for the targeted ad, even if the user chooses not to allow the app to track it, but this information cannot be shared with another ad-tracking company.
Why is Apple’s new privacy feature so important?
If the developers try to circumvent the subscription requirements, or try to replace the IDFA with another piece of identifying information such as the email address, this app will be deemed to be in violation of the subscription requirements. The rules also apply to Apple’s own apps.
Facebook has been a vocal critic of Apple’s iOS 14 privacy updates, arguing that privacy changes could harm small businesses that may rely on the Facebook ad network to reach customers. In a press statement, Facebook said that Apple is encouraging new business models for apps by relying less on ads and more on subscriptions, which could give Apple a discount.
But the “keep Facebook / Instagram free” tactic appears to conflict with Facebook’s long-standing slogan that the company has been “free and always will be”.
Of course, Facebook quietly removed this logo from its homepage in 2019, and CEO Mark Zuckerberg did not rule out a paid version of Facebook when he testified before Congress in 2018, as he made clear, “There will always be a free version of Facebook,” he said.
Zuckerberg called Apple in January and said: “Apple has every incentive to use its dominant position on the platform to interfere with how our and other applications work, which they do regularly to favor their own applications.” “This is affecting the growth of millions of companies around the world, including the upcoming changes in iOS 14.”