Facebook has revealed that it has added new features to its Instagram platform that allow users to mute their microphones and even stop video playback while using Instagram Live.
This step comes as part of Facebook’s attempts to take advantage of one of its largest products, Instagram Live, to counter the threat of Club House, in which Instagram explains that these new features give hosts more flexibility during live broadcast experiences, as they can reduce pressure to appear in a certain way during the live broadcast.
The platform tries to enable a video pause experience that encourages more conversations, and when people don’t have to worry about their looks, they will often be more likely to join the voice chat.
In addition, audio only allows content creators to interact with their community while multitasking, as they perform chores or commute and cannot sit and stare at the camera directly.
This was one of the advantages of using Clubhouse versus live video chat, as you can participate in clubhouse voice chat rooms without always having to give the conversation your full attention or worry about background noise.
And Instagram reports that it publicly tested the new features earlier this week during a live Instagram Live chat between Facebook CEO Mark Zuckerberg and Instagram chief Adam Mosseri.
It is noteworthy that this is not the first feature that Instagram has added in recent weeks to attract the creative community to its platform instead of Clubhouse or other competitors, and in March the platform launched an option for creators to host Live Rooms that allow up to four people to broadcast at the same time. .
Although Facebook has a more direct version of the Clubhouse under development with Live Audio Rooms, it said: It does not expect to release it for testing until this summer, and it will be available first to groups and public figures, not to the wider audience.