As part of its latest earnings report for the second fiscal quarter of 2021, Apple revealed that it has achieved record levels of revenue from both the Mac and iPad devices, with both Mac and iPad experiencing higher revenue growth of more than 70%.
On the earnings call, Apple CEO Tim Cook attributes these records to remote work. “The iPad and Mac remain very important tools for our customers, and over the past year, tens of millions of iPads and Macs have been deployed to help students create Learning, creating creative people, and promoting remote work in all its forms. “
Speaking of the Mac first, Apple said that the company had an all-time revenue record of $ 9.1 billion, an increase of 70% over last year, and had grown strongly in every geographic sector, and as for iPad, the company recorded revenues of $ 7.8 billion, an increase of 79 %.
Luca Maestri, Senior Vice President and Chief Financial Officer, Luca Maestri added, “Both Mac and iPad are products that are incredibly relevant to our customers in today’s business and learning environments.” Maestri also added that about half of customers buying Mac and iPads during the quarter They are new to this product, which means that the active proven base of both products continues to grow and reaches an all-new high.
In China specifically, Cook mentioned that two-thirds of people who buy Mac and iPad devices were buying them for the first time, and besides these two categories, Apple also saw an all-time rise in revenue for the services category as well.
According to Apple’s earnings report, the services sector recorded revenues of $ 16.9 billion, which is 27% more than the $ 13.4 billion in services revenue generated in the quarter of last year, and this quarter, Apple added 40 million paid subscribers, bringing it to a total of 660 million. A paid subscription across all services.