Millions of losses await producers … and platforms are the solution


Eid movies
Eid movies

After the escape of “adult” films from Eid Al-Fitr

Millions of losses await producers … and platforms are the solution

Today’s news portal

Thursday ، 13 May 2021 – 03:51 AM

“The films achieved poor revenues … and the comedy failed to save the film season

Books: Amer Abu Hatab

The screening of the films participating in Race Season began yesterday Eid al-Fitr Cinematic films, and the participating films achieved very weak revenues estimated at thousands of pounds, unlike past years that witnessed millions of revenues since the first day, to validate the viewpoint of the producers who escaped with their films from the difficult season, which ends at nine in the evening, despite the fact that the theaters were in The holidays were running until five in the morning.

During the past few days, negotiations began by the major electronic platforms with the producing companies to obtain the rights to display their films during this period to take advantage of the citizens not going to cinemas during the Eid days, similar to the screening of the movie “The Maqam,” which was the first cinematic work to be shown on the platforms without He put it in the cinema, but due to lack of time, none of the producers or platforms reached an agreement to display new films, and yet more than one producer came out and confirmed that displaying films on electronic platforms during the coming period is the solution for companies to emerge from their crises and to ensure that there is no loss.
With a small calculation, if we consider that the budget for each of the 3 films competing this season amounts to 20 million pounds, then the losses will be 100, and these works will not achieve any revenues even if the period of their presentation extends beyond the next Eid Al-Adha.
The past hours and before the start of the Eid al-Fitr films, witnessed the escape of the star Tamer Hosni from the race with the movie “Not Me”, which he finished filming at the end of last year, and decided to postpone his showing for Eid al-Fitr, hoping to return to the cinemas at full capacity, but he got out of the race in the moments. Last.
“Not Me” starring Hala Shiha, Majid Al-Kadwani, Sawsan Badr, Sherine, and Hajjaj Abdul-Azim, along with a number of guests of honor, including Muhammad Abdul Rahman and Issam Al-Sakka. It is the story of Tamer Hosni and directed by Sarah Wafiq, and produced by Hossam Hosni.
As for “Dido”, after everyone’s escape, it became the most important work shown in the Eid film season, as it includes a large number of comedy stars next to Karim Fahmy, namely Bayoumi Fouad, Muhammad Tharwat, Ahmed Fathi and Hamdi Al-Mirghani, which foretells that viewers are on a date with a large dose of comedy However, it achieved very weak revenues compared to any other movie season.
“Dido” starring Karim Fahmy, Hamdy Al-Mirghani, Mohamed Tharwat, Hoda Al-Mufti, Bayoumi Fouad, and guests of honor, Ahmed Fahmy, Hisham Majed, and Sheiko, written by Karim Fahmy, directed by Amr Salah, and produced by Karim El-Sobky.
The movie “One Second”, starring Mustafa Khater and Dina El-Sherbiny, is currently competing in the cinematic race, and it came in last place in revenue, and all the advertising-producing company’s attempts were unsuccessful with it, and it failed miserably.
The movie “One Second” starring Dina El Sherbiny, Mustafa Khater, Mahmoud Hamida, Sawsan Badr, Wizzo, Ola Rushdie, and a number of artists who appear as guests of honor in the film, and its events are set in a social light framework. It is written by Mustafa Hamdy and directed by Akram Farid, and produced by Mohammed Al-Sobky.
After an absence from the cinema, the star Ramez Jalal returned to the competition with the movie “Ahmed Notre Dame”. The work championship will be shared by Ghada Adel, Bayoumi Fouad, Khaled Al-Sawy and Hamdi Al-Mirghani, and the work is directed by Mahmoud Karim.
The film “Ahmed Notre Dame” was shown at this time, taking advantage of the high views made by Ramez in his program, “Ramez his mind flew”, and the great success, despite the continuous wave of criticism that affects its episodes almost daily.
Although the three films participating in Eid al-Fitr are all comedic, comedy did not succeed in saving this season from the expected recession.
The makers of the movie “The Spider” announced the last few hours that the film will be out of the screening on Eid, starring Ahmed El Sakka, Mona Zaki, Zafir Al Abidin, Yousra Al Lozi, Reem Mostafa, Mohamed Lotfi, Ahmed Fouad Selim, and Zaky Fateen Abdel Wahab, next to the guest of honor Muhammad. Mamdouh, the work is written by Muhammad Nair, and directed by Ahmed Nader Jalal.
Its events revolve around the security men chasing the mafia and gangs. Al-Saqqa plays the role of a famous person whom newspapers, magazines and satellite channels talk about, and everyone seeks to search for the “spider” and reveal his true identity, especially since throughout the events of the film he wears a mask and a black suit in every operation he performs.
Muhammad Heneidy also released his film “The People and the Nemes” from the show on Eid al-Fitr, despite his producer launching the official paraphernalia for him, but he returned and announced his postponement for the third time, and the postponement of his screening for Eid al-Adha, and the film starring Muhammad Heneidy, Menna Shalaby, Amr Abdel Jalil, Sabreen, Suleiman Eid, Bayoumi Fouad, written by Karim Hassan Bashir and directed by Sherif Arafa.


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