The four iPhone 12 models accounted for 61% of all iPhone sales in the United States during the three-month period ending in March, according to data from Consumer Intelligence Research Partners.
The iPhone 12 quadruple leads the list as usual at Apple, while the iPhone 11 dominated in March of last year, accounting for a third of sales (it was the best-selling even before that), and its predecessor, the iPhone XR, was king of the list as well.
Moving on to the other members of the series 12, the 12 Pro Max comes second, then the 12 Pro, and finally the unpopular 12 mini, as the young iPhone has struggled to find an audience and has the smallest market share of any of the current models.
It is interesting to note that the iPhone XR, which costs the same price as the SE, but has a bigger screen and a bigger battery, actually regained some of the lost market share in the last quarter, but the iPhone 11 bounced back in a more impressive way. After the initial sales rush for Series 12, the phone reconfirmed its popularity and alone accounted for 24% of iPhone sales in the January-March period.
And with sales shifting away from hot and new iPhone 12 models to older, better-priced models, the average selling price has decreased. In the US, it was $ 873 at the end of December and it was $ 847 at the end of March.