The world’s largest jewelry company turns out to only sell lab-grown diamonds

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Pandora store in London

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Pandora launches laboratory-made diamonds in Britain before launching them internationally

Pandora, the world’s largest jewelry maker and retailer, has announced that it will no longer sell diamonds mined from the ground, and will switch to lab-made diamonds only.

Concerns about the environment and business practices in the mining industry have increased the demand for alternatives to mined diamonds.

Pandoras chief executive, Alexander Lasik, told the BBC the change was part of a broader drive for sustainability.

He said that the company is continuing this trend because it is “the right thing to do.”



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