A judicial dispute between the Nour El Sharif family and La Poire stores because of Eid cake

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The Cairo Economic Court is considering a lawsuit filed by Senerfnar Mostafa Mohamed Qadri, Sarah Nour Al Sharif Gaber Mohamed, and Mai Nour Al Sharif Gaber Mohamed, the heirs of the artist Nour Al Sharif, against the legal representative of La Poire Stores, for using a scene of their inheritor in the series The Family of Hajj Metwally, an employee with his image with an alternative voice to promote For their products – La Poire stores – Eid cakes.

The lawsuit papers, of which “The Seventh Day” obtained a copy, revealed that the lawyer of the late Nour Al-Sharif family submitted a request at the end of May 2020 with a request to the Economic Court to delegate a property rights expert to view a copy of the advertisement in dispute, and a statement on whether the legal representative of the stores La Poire took written consent to display the exploitation of that scene from the series The Family of Hajj Metwally.

The lawsuit filed by the family of the late artist Nour El Sherif was based on Article 155 of Book Three of Law 82 of 2002, which states that performers and their public successors enjoy an eternal moral right that cannot be waived or prescribed, which entitles them to the following:

1- The right to assign the live or recorded performance to the performers, in the manner they created it.

2- The right to prevent any change, distortion or distortion in their performance.

The competent ministry shall exercise this moral right in the absence of an heir or bequeather, after the expiry of the period of protection of financial rights stipulated in this law.

For his part, Dr. Hossam Lotfy, the lawyer for the family of the late artist Nour El-Sherif, confirmed that the economic court confirmed the truth of the incident through the expert, and that he is waiting in the next session to determine the value of compensation from the legal representative of La Poire stores.



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