Facebook hopes to release Bulletin, a newsletter subscription product similar to Substack, at the end of June, and according to Recode, the company plans to offer both free and paid versions of the platform, and many of the first newsletters that Facebook plans to publish will come from writers focused on Sports, Fashion and Environment, and will also be a local news corner in line with the company’s journalism project.
And while the company will use Facebook to market Bulletin, Recode says the platform won’t live on the social network. When you click on the Bulletin link, it will open in a separate browser window. The reason for that is twofold, according to people who spoke to the outlet about the project. The first is that Facebook hopes to create a separate brand for Bulletin, the second is that the company wants to avoid paying App Store commissions to Apple and Google, and for the book, Facebook is said to be promoting the platform as a way to tap into an audience of nearly 2.9 billion. person and take advantage of its ability to target specific individuals to help them find paid readers.
Recode says Facebook has offered journalists two-year deals, with the option to leave after the first 12 months, to convince them it is committed to the project, and the company is working to avoid recruiting writers who cover political topics.
“We want to do more to support journalists and freelance experts who are building businesses and audiences online,” Campbell Brown, Facebook’s vice president of global news partnerships, told the New York Times when the platform’s news first came out. such as Facebook News and subscriptions, while also building new tools to complement what journalists have already found useful.”