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Al-Hurra website revealed today, Thursday, that the State of Qatar has succeeded in buying all the UEFA championships at a price that is 25% lower than the normal price because of Saudi Arabia.
An informed source told Al-Hurra that the Qatari network, bein sport, has retained the exclusive rights to broadcast the UEFA Champions League matches for the next 3 years, for $600 million.
Football fans are waiting for the start of the Euro 2020 tournament, the most important tournament in the European continent for teams, which will start next Friday, June 11, 2021 at nine in the evening, Egypt time.
UEFA and beIN have reached an agreement on a new TV deal for the Middle East and North Africa region.
UEFA, UEFA, and Qatar-based beIN Sports have agreed a new three-year TV deal for the Middle East and North Africa until 2024, cementing a relationship that began in 2009.
The financial terms of the deal were not disclosed in detail, but The Athletic said that beIN paid slightly less than it paid for the previous cycle but the amount is still in the region of $600 million, which represents a win for UEFA considering the general trend in sports media rights sales. In a state of decline due to the repercussions of the spread of the Corona virus.
The deal represents a victory for Qatar, which preserved the exclusive rights to the European Champions League, as it snatched them back from Saudi Arabia.
A dispute occurred between the European Union and Saudi Arabia after accusing the Kingdom of piracy of the tournament via the beoutQ channel, which is incompatible with intellectual property rights according to European Union laws.