A survey conducted by Invisible on the collection of personal data by applications from users’ smartphones found that 82% of respondents support measures that would prevent devices and companies from collecting and sharing data, while 76% did not like receiving targeted ads online and want this to stop. practice.
While 68% state that data privacy is important to them, interestingly, 11% more men than women do not mind receiving targeted ads online.
Invisible is a platform where mobile users who want to control the data they create can control the data they provide essentially for free to allow anonymous companies to take advantage of it, while Invisible hopes to empower mobile users to the point where they might earn some money. By selling their data to advertisers through the platform.
Using the Transparency (ATT) feature that Apple launched in iOS 14.5, globally, as of May 16, 15% of users had given third-party apps permission to track them for the purpose of sending them online ads, and in the US, 6% of iOS users had given them permission to track them. App trackers have permission to track their journeys online and across apps in order to receive online advertisements.
VPN provider Surfshark also took a look at privacy labels that Apple requires new and updated apps to appear in the App Store. This data could track the user for submitting online advertisements.
Surfshark looked at different categories of apps and found which one takes the most data from users and an alternate address that takes the least. For example, in the messaging and video calling category, Facebook Messenger collects the most personal data while Cisco Webex Meetings takes the least. Social media, Facebook takes the most personal data from subscribers while Clubhouse takes the least, and you still need to do your homework here because even if two apps are in the same category, they don’t necessarily share the same capabilities.
Surfshark has discovered that the most popular apps collect the most personal data, but if you’re wondering how apps that don’t save any of their users’ personal information survive without selling that data to advertisers, some charge for using the app, some offer in-app purchases, while Others have a free paid version of the app.
If you’re interested in knowing which categories have the most privacy-busting apps, it’s social media and food delivery, while shopping, dating and payments complete the top five, followed by flight booking, cycle tracker, messaging, video calling, streaming, and personal finance, and the next group includes GPS. , cryptocurrency, pregnancy tracker, weather, email, kids, photo editor, browsers.