Instagram has announced that the Reels length limit has been extended from 30 seconds to 60 seconds for all users, and this update also adds functionality for a caption sticker across Reels, which transcribes audio into text.
According to the Arab Technical News Gateway, the caption sticker is currently available in a few English-speaking countries, but the platform plans to make it available in additional countries and languages soon.
Instagram has been experimenting with increasing the duration of Reels’ videos some time ago, after first increasing the duration from 15 to 30 seconds last September.
Given that TikTok now allows for longer clips (up to 3 minutes) to be uploaded, and YouTube Shorts can also be up to 60 seconds in length, it seemed like only a matter of time before the Facebook-owned platform followed the trend.
Standard platform feed videos can be up to 60 seconds long. While you can also upload 15-second videos to Stories. Along with 1-hour clips via IGTV (when uploading from the web).
This gives more users the ability to create longer clips or repost the same posts they upload on TikTok and YouTube Shorts.
By compatibility with other similar options, the platform will likely agree to more cross-posting, giving Reels more content. But it’s also likely to provide a more frequent experience across apps.
And if you are thinking of posting your short videos, you should make sure that there are no watermarks, because Instagram punishes you for this by limiting access.
The update helps the platform bring in more content to be shown within Reels, which could make it a more attractive option.
It also helps in attracting more views within the different elements of the app. Instead of keeping the different video types in separate collections.
The platform has been thinking this way for a while, as it is currently experimenting with a new Tik Tok-like display format for the Explore page. Which combines all the content into one format.
This can help enhance the app’s discoverability and provide more video for the platform’s algorithms while further simplifying the user experience rather than isolating each element.
The Facebook-owned platform did not detail how well Reels performed, but Adam Mosseri said in January: “We have to be honest, TikTok is ahead.”