The PR campaign came in the form of an online opinion poll commissioned by FIFA.
The FIFA statement provided neither data nor details of the survey’s methodology, nor the questions asked in it, but claimed that the results showed “significant differences between the so-called traditional football markets and developing markets.”
Europe and South America make up 65 of FIFA’s 211 members, less than a third of the total needed to prevent any proposal from being implemented.
The governing bodies of the six continental federations organize their own tournaments, with Europe organizing its continental championship every four years between World Cup Finals.
Organizing the World Cup every two years may reduce the revenue stream generated by the European Championship.
Gianni Infantino, president of FIFA, believes that organizing more tournaments will increase the chances and enthusiasm of most of the 211 member states, many of which have not qualified for the World Cup.
Increasing the number of teams participating in the World Cup from 32 to 48 teams starting from the 2026 edition was one of the most important decisions taken during the presidency Infantino, which began in 2016.
European teams have won the past four World Cups, occupying 13 of the 16 places in the semi-finals.
The other three teams – who reached the semi-finals between 2006 and 2018 – were from South America.