Netflix exceeds its viewership goals thanks to the “Squid Game”


After a sharp drop in subscriber numbers in the first half of 2021, Netflix 4.38 million subscribers from July through September, bringing the number of its subscribers to 213.6 million worldwide. Refinitiv data indicates that analysts in Wall Street They were expecting 3.86 million new subscribers.

Netflix had a huge increase in subscriptions last year when it kept… Corona pandemic Viewers are at home, but growth has stalled at the beginning of this year. At the same time, competing services such as Disney+, a subsidiary of The Walt Disney Company, HBO Max and others, increased their productions offered..

Netflix attributed the weakness at the beginning of the year in part to a lack of new supply as a result of the halt in television production during the pandemic.

Then came an offer.squid gameOn September 17, it surprised company officials that it became the most-watched of the original productions in its first month. On Tuesday, 142 million families watched the TV show, which features people competing in deadly games in pursuit of a prize that will enable them to pay their debts..

The series topped the lists of the most watched works on Netflix in 94 countries and sparked a passion for learning the Korean language.

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