Apple TV Plus wins first Oscar for streaming service with CODA movie

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CODA became the first movie from the streaming service to win Best Picture at the Academy Awards, a sign of the growing dominance of streaming creators like Apple, Netflix and Amazon at the prestigious awards ceremony in Hollywood.

Apple TV Plus follows the struggle of Ruby Rossi (Emilia Jones), the only deaf member of a deaf family, as she attempts to explore a life far from her family.

Apple snatched flights to CODA for $25 million in a bidding war after its premiere at the Sundance Film Festival last year, The verege reports.

In addition to winning Best Picture, CODA’s Troy KOTSUR won Best Supporting Actor for his role in the movie, and its writer and director Sian Heder won Best Adapted Screenplay. Kotsur is the first deaf actress to win an acting Oscar since 1986, when CODA star Marley Matlin won Best Actress for her role in Children of a Lesser God.

The streaming services have seen films that have been nominated for Best Picture many times before, but so far none of them have managed to win the coveted first prize. Amazon was the first when it received a Best Picture nomination for Manchester by the Sea in 2017.

Netflix has also seen several of its Best Picture nominees, including Roma, The Irishman, Wedding Story, Mank and The Trial of the Chicago 7, as well as this year’s Don’t Look Up and The Power of the Dog. It has garnered the most Academy Award nominations this year, 27 in total, but only won in the Best Director category for Jane Campion’s The Power of the Dog.

According to Variety, Apple reportedly spent more than $10 million on its CODA Oscar campaign, which is more than the entire production budget. CEO Tim Cook welcomed the news on Twitter, calling it a “very beautiful movie” that “celebrates our differences.”



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