Washington Post: Meta hires political consultants to launch smear campaign against TikTok

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It seems that the battle between Meta, Tik and Tok is long and continuous for the coming periods, which the reports described as a dirty battle, according to a technical engadged report, citing the Washington Post.

The Washington Post obtained emails saying that Facebook’s parent company was paying major political consulting firm Targeted Victory to run a smear campaign against TikTok.

Meta has reportedly promoted dodgy local news stories, opinion pieces and letters blaming TikTok for harmful behavior of teens whether or not it was truly responsible.

The goal was to position TikTok as the “real threat” in the public eye which also prompted politicians to crack down on social media company TikTok while promoting the value of Facebook.

In the same vein, Connecticut Senator Richard Blumenthal wrote a letter in September 2021 asking TikTok executives to testify before a subcommittee and respond to the allegations of her vandalism challenge that were first circulated on Facebook.

TikTok is one of the biggest competitors, and leaked documents from Meta whistleblow Frances Haugen show that teens spend up to “2-3X” more time on the social platform than on Instagram.

In theory, destroying TikTok’s reputation would not only steer some of these users towards Meta products, but rather limit their ability to compete in the first place.



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