Users can also see how others are interacting for the duration of the video, and there will be a separate interaction panel in the comments section for each video that will display emoji reactions in the meantime, similar to features already introduced by Facebook Live and Twitch.
And if you’re watching a video that’s part of this experience, you can respond and see audience reactions by opening the comments section of the video and tapping on the interaction panel.
The quiz will also show you which moments other viewers are interacting with (which will be anonymized – we won’t show who sent each reaction), and we’re testing multiple sets of interactions and will add or remove reactions based on how the experience goes, YouTube team representative Megan wrote.
Google often tests new features on YouTube, but it doesn’t always become. YouTube recently tested letting users time comments to specific points in a video and hiding a “dislike” button file. As far as user interaction goes, YouTube is relatively light on options.
Reactions to emojis were coincidental or missing on other social media platforms, and Twitter experimented with emoji reactions to tweets in the past year, and the responses were largely contradictory.
But unlike tweets, videos are a longer medium and are likely to elicit many reactions, and YouTube creators are likely to receive more detailed user feedback via emojis as well, such as being able to fix a problem if a joke goes down or gets blown up.
YouTube is testing emoji reactions on a small number of channels to start, but will expand the feature depending on reception. Keep it 100″, the question mark, the idea of a light bulb and a cat screaming.